Salesforce Integration for Event Management for better Customer Experience
Solution Category
Process Improvement
Customer
The Hatchery
Industry
Event Management
Segment
ESMB (Emerging Small and Medium Businesses)
Country
Australia
Go-Live Date
Ongoing
About the Client
The Hatchery Hub is one of Australia’s premier event management companies, known for curating and delivering high-quality educational events and seminars. Their offerings cater to specialized communities such as schools, aged care providers, healthcare professionals, and social service organizations.
The company operates in a hybrid format – hosting remote, digital-first events while also delivering exclusive video content across communities. Their goal is to make meaningful learning accessible at scale while maintaining a high level of engagement and relevance for each audience segment.
In addition to live seminars, The Hatchery provides on-demand content via a subscription model. Users can register, choose relevant plans, and access educational video or audio content tailored to their profession or interest group.
This required a robust digital infrastructure by Salesforce Integration for Event Management that could manage both:
- Event registration workflows, powered by Aventri and Blendr.io
- Content subscription services, with features like billing, renewals, and contract management.
The Business Challenge
The Hatchery’s success meant more events, more subscribers, and more complexity. But the tools they relied on weren’t keeping up. Registrations were handled on Aventri. Subscriptions needed to be tracked in Salesforce. And none of it was connected.
Some of the core issues included:
Event registrations happened in Aventri, but data had to be manually synced to Salesforce.
Subscription billing was disconnected – managing contracts, renewals, and user access required multiple tools.
Stripe payments weren’t fully integrated, limiting flexibility and automation.
Manual data entry slowed the team down and introduced errors.
Customer insights were fragmented, making reporting and decision-making harder.
The Hatchery needed a solution that tied all of this together, not in silos.
Salesforce Integration for Event Management
PSAG, a Salesforce implementation partner in Australia partnered with The Hatchery to build a streamlined, subscription-first Salesforce engine that could scale with their growth.
Here’s how we helped:
- Event Registration Integration: PSAG connected Aventri and Blendr.io to Salesforce so that all event registrations were automatically captured as Salesforce records, saving time and reducing manual errors.
- Subscription Engine in Salesforce: they built a custom subscription management system in Salesforce that could handle:
- User-Centric Design: ensured the backend matched how The Hatchery’s users actually interacted with the platform—making it easier for teams to serve customers and track operations.
The Business Impact
- Time Saved: No more manual data entry across systems—registrations are now fully automated thanks to Salesforce Integration for Event Management
- Fewer Errors: Unified records mean fewer duplicate entries and cleaner reporting
- Smarter Event Subscription Management: The client can now launch and manage new content offerings with ease
- Improved Customer Experience: Subscribers and event attendees can manage everything through a single, intuitive interface
Outcomes of Salesforce Integration for Event Management
- End-to-end Salesforce solution that supports both events and subscriptions
- Seamless backend operations across Blendr.io, Aventri, Stripe, and Salesforce
- A digital foundation ready for scale, new business models, and community growth
Conclusion:
With the right Salesforce integration for event management, The Hatchery transformed complex, disconnected systems into a unified engine for growth. Whether you’re running educational events, managing subscriptions, or expanding into new markets, PSAG can help you build a Salesforce solution that scales with confidence.
Ready to simplify and scale your event operations? Let’s talk.